---
title: "Publish products | Crossmart Docs"
description: "Add products to a store by hand, in bulk or with an automatic rule, follow them as they publish, and take them off a store."
url: "https://docs.crossmart.io/sellers/publish-products/"
---

# Publish products

A store sells only the products you add to it. Adding a product publishes it at once; you don’t need to press a separate publish button.

## Before you publish

- The store is connected and its setup is finished (see [Connect a store](https://docs.crossmart.io/sellers/connect-a-store/#finish-the-stores-setup)).
- The product is **Active**. Stores only sell active products: Shopify keeps a draft product hidden, and eBay won’t list one.
- The product has at least one image at a public `https` address. Most channels need one.
- Products with several variants name their options (such as Size and Color). A product has up to three options.

## Add products to a store

There are three ways, and you can mix them:

| Way | Where | Stays in the store |
| - | - | - |
| **One product** | The product’s page, **Channels** card → **Add to store**. You can change how it shows in that store before adding it. | Until you remove it |
| **Many products** | Select them in the **Products** table and add them to a store. | Until you remove them |
| **Automatic rule** | The store’s **Settings** tab: **All products**, or **Products matching filters** (tags, vendor, status, search). Off by default. | While the rule matches the product |

Products imported from a Shopify store are in that store already. Saving an automatic rule applies it right away: it publishes what it now adds and takes off what it now drops, and shows how many before you save.

Your plan sets how many active listings you can have. Past the limit, Crossmart says so and publishes nothing more until you upgrade or remove listings.

## Follow publishing

Publishing runs in the background and usually takes seconds. The product’s **Channels** card and the store’s **Listings** tab show each product’s [state](https://docs.crossmart.io/sellers/listing-states/): **Publishing** while it is sent, then **Published** with a link to the live listing, or **Needs details** or **Failed** with what to fix.

The products table can be filtered by store: products in a store, not in a store, in no store, or **With listing errors**. The **Channels** item in the sidebar shows how many listings failed.

## Changes after publishing

You don’t republish by hand. When you edit a product, change its stock, or change a store’s pricing rule, Crossmart sends the change to every store that lists the product.

To show a product differently in one store (its own title, price, images or stock limits), use the [listing editor](https://docs.crossmart.io/sellers/listing-editor/).

## Remove a product from a store

Open the product’s listing and choose **Remove from store**. It is taken off the store in the background (archived on Shopify, ended on eBay) and keeps its order history. The automatic rule won’t add it back; add it again by hand when you want it back.

Deleting a product from your catalog takes it off every store that lists it.

## Send everything again

**Send all products to \[channel] again**, on the store’s page, sends every product in the store again and takes off the ones it no longer has. You don’t need it day to day; use it after an outage, or after changing listings on the channel’s own site.

Crossmart can write a store-specific title and description for your products. They arrive in **Suggestions**, and nothing changes until someone with the Approver, Admin or Owner role approves them.